Selected Commercial Work
Forkbeard Audio
A cinematic product and lifestyle commercial combining dramatic evening imagery with polished, naturalistic daytime scenes.
Director of Photography — Paul Michael O'Connor
The Creative Process
The Visual Approach
The goal was to create a high-end cinematic look that elevated both the product and the on-screen performance, while giving each environment its own visual identity.
For the evening sequence, we developed a more dramatic lighting approach, using contrast and atmosphere to establish mood.
The daytime living room and office scenes called for a softer, more naturalistic treatment, balancing believable light with polished product imagery.
As Director of Photography, I oversaw the cinematography and collaborated with my gaffer to execute the lighting approach, maintaining consistent visual quality across the different settings.
Behind the Scenes
Crafting the Image
Creating a polished commercial look requires more than the camera alone. From controlling natural daylight to shaping light around the talent and environment, each setup was designed to support the visual direction of the production.
Commercial Cinematography
Let's create something worth watching.
From branded campaigns and product imagery to cinematic commercial storytelling, let's discuss how thoughtful cinematography can bring your next project to life.